
A|RGreen is designed to market, plan, and actively communicate in varying shades of green. We firmly believe and promote that eco-innovation combined with green marketing strategies will lead to assured higher sales and, in effect, a significant increase in profit.
Leading names such as Toyota, Lexus, and General Motors have capitalized on eco-innovation, capturing global leadership and recognition with their eco-friendly, innovative models of hybrid vehicles. A|RGreen not only recognizes, but passionately believes in, the use of hybrid vehicles and works to expand upon the budding industry.
Our web development team is completely capable of bringing your company's image and business to the web incorporating the form and function of your site with your existing marketing message and business processes.
Questions are immediately raised: What is green? What is the product category? Where will the product be used? How will it be used? Are alternate technologies available? What comes next?
The answer is clear: Green is the future, and the future is starting right now. Before long, green will be our standard, modern way of life. A|RGreen is taking the initial step forward and pioneering a plan, an idea, that soon will be the present.
Green consumers, although difficult to define demographically, are ubiquitous. Their presence is great and active. We have deduced that the majority of green buyers are often educated women, between the ages of 30 through 44 with incomes over $30,000 per year. Motivated by a strong desire to keep their loved ones from harm, this demographic welcomes the invention of all green products, particularly the hybrid vehicle. That women are the forefront of green consumers cannot be underestimated. This can be easily and vastly expanded upon, with both consumer and merchandiser reaping the benefits of the relationship.
Although, it is essential to point out that green consumers are not strictly limited to women. Because there are no set demographic boundaries, the market is endless. Everyone has the capability, desire, and means to live and purchase in an eco-friendly environment, And with major publication and television shows stressing the imminent issue of our ailing environment, more and more people are become familiar with and develop the urgent desire to be green.
Again, A|RGreen thinks in new, innovative ways. We are re-evaluating and expanding upon former business strategies. We aim to change the system, and not the product. Environmental issues are holistic in nature, and we work toward a better, healthier environment. The most significant impact is when the entire system of design is overhauled. In this case, the necessary overhaul is the Toyota/Lexus Hybrid Synergy Drive. Already, with its creation, it has saved hundreds of millions of gas gallons.
The groundbreaking system features at least two electric motors. One of these motors is used to generate electricity. The other is used to initiate propulsion power and ignite the engine. Both engines can be used at the same time, preventing the need to continually draw from the battery pack. This is most beneficial for moderate acceleration and climbing hills, with the ability to drive up to 40 mph using only electricity and without the engine in motion. This becomes “key” in stop and slow commute driving as well as suburb streets
General Motors, 2008 GMC Yukon Hybrid, boasts 25% improvement on fuel economy with the two-mode hybrid propulsion system and active fuel management technology. This car will be available in late 2007 and will act as a catalyst to the beginning of an eco-friendly era.
A|RGreen has already taken over search engine marketing. Campaigns from the parent company, The Allen|Roche Group, will promote the online advertising of these environmentally active, friendly issues
Not only do we increase online advertising for these vehicles and the hybrid dealers who sell them, but along with the sale of each hybrid, A|RGreen advertises the idea of the hybrid. Essentially, this familiarizes the public with the idea of switching from conventional gasoline engine to hybrid, encouraging our consumers to do so and significantly expanding the market on a daily basis. With our target audience being conventional gasoline automobile drivers, we are unlimited in success.
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