ARG smARt Capabilities

Media Planning & Buying

While content and targeting play a large role in the effectiveness of your advertising, optimizing your media placement is just as critical in driving your campaign’s success.

With ARG on your team, you’re collaborating with an experienced media planning and buying partner. Let our expert team guide you on the timing, content and most effective media vehicle for your message.  We want to help you do more than just reach your audience.  We want to position your messaging so it maximizes impact, increasing both conversions and brand awareness.

Furthermore, our longstanding relationships with media outlets throughout New England enable us to obtain very aggressive media buying rates that are incredibly low compared to what other agencies receive. As a result, your ARG media buy reaches your audience both effectively and more frequently, keeping your brand “front and center” throughout your campaign.

For over ten years, the Allen Roche Group has been a constant resource for Bunker Hill Community College. Laura is a true professional, always providing excellent customer service. We count on them to handle the majority of our media buys. We have worked with them on videos, digital and email campaigns, translation services and more. It is easy to bring them in for special projects or emergency needs, especially since they are on the state contract system.

We have been working with ARG since 2004 and I can confidently say that they deliver measurable results for us. We work with them on all forms of traditional, digital and social media advertising. ARG specializes in automotive advertising with years of experience in our industry which sets them apart from other agencies. It is hard to find other partners that understand the unique challenges we face with the solutions and experience to help us increase sales. I would 100% recommend ARG, in fact I already have!

Allen Roche Group has helped us increase our digital presence and the effectiveness of our online and social media campaigns and brand awareness.  We have benefitted from their experience in the marketplace as well as the creative output and direction from their internal team. We have seen an increase in sales and online conversions since we began working with them.  If you are looking for a strong marketing partner who cares about you as a client, try ARG!

We have historically done most of our own marketing in-house but after we met with the ARG team, we decided to try working with an Agency and it’s been a successful working relationship ever since.  We feel that it is very beneficial to use a local company where we can see them face to face on a regular basis. They offer a high level of customer service and are always readily available to answer any questions or address any concerns.  We enjoy working with ARG and would highly recommend them.

Above and beyond is the only way to describe how Nicole and Bryan work with their clients at Allen Roche Group. Using their creative and marketing skills they helped launch my real estate company, in a very timely manner. I would highly recommend using the Allen Roche marketing team!

Working with Allen Roche Group has been a fantastic experience over the years. They have always been quick to respond and have done excellent work for us on all of our requests.

The ARG team really understands the intricacies of advertising my luxury brand effectively in a crowded market. Their TV and video production has really differentiated our brand with great spots that our customers notice and remember. Plus, their strong media relationships enable us to get incredible rates so our buy goes further.

Take our “smARt” performance survey now.

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The New Business Normal

Learn more about how to be successful in these challenging times.  We can develop a marketing plan to help you address the current environment as well as set a plan to thrive in the future.

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