Advertising isn’t all fun & games, except when you’re talking about Allen Roche Group’s campaigns for Team Nissan in Manchester NH. Since 2015, ARG has been behind the hugely successful “Sam & Ralph” campaign that has transformed Team Nissan into one of the most recognized automotive brands throughout southern New Hampshire.
Starring two of Team Nissan’s principals (Sam Verge & Ralph Fast), the “Sam & Ralph” campaigns combine humorous dialogue and soft-sell techniques that have established Team Nissan as both a fun and trustworthy place to buy and service your automobile. It also has turned Sam & Ralph into local celebrities, as they frequently are recognized in the Boston and Manchester areas.
Shot in both a studio setting and on-location, the campaign has seen Sam & Ralph in a variety of unlikely scenarios including hobnobbing with our Founding Fathers, awkwardly campaigning for public office and even taking Santa’s sleigh out for a test drive. The success of this campaign shows that automotive advertising doesn’t always have to be hard-hitting in order to hit hard and succeed.