SmARt Quiz Step 1 of 9 11% 1. How does your business handle marketing needs currently?* We don't focus much on marketing We get to it when we have time in-house We use an agency to assist us We have dedicated in-house staff that does our marketing We go direct to vendors and they create and coordinate Don't know 2. How much of your gross profit do you spend on advertising* 0-5% 6-8% 7-9% 10-12% 12-15% Don't Know 3. How do you measure the response rate of your advertising* I spend little or no time on measuring results I review results when I have time I have more business than I can handle I have a consultant or agency that reviews reports We have in-house staff who review reports Don't know 4. Check which options make up the majority of your current advertising* print (newspaper ads, publications, inserts, etc.) Radio and/or TV online advertising via websites, Google and/or YouTube direct mail email marketing social media 5. What is the most important way you differentiate yourself from your competitor(s)* We compete mostly on price We compete by emphasizing the customer experience We compete by spending more on advertising We rely on our relationship with and outreach to the community We don't focus heavily on ways to differentiate ourselves Don't know 6. Do you utilize geo-fencing in your advertising?* Have never heard of it Rings a bell somewhere Know what it is but don't use it We are considering running campaigns We are currently running campaigns Don't know 7. Which option best describes your experience with email marketing* We don't use it and don't keep customer email addresses We have customer emails but don't do marketing via email We send out an email campaign occasionally but nothing on a regular basis Yes, we are running campaigns regularly through an agency or consultant Yes, we are running campaigns in-house on a regular basis Don't know 8. How many monthly online customer leads do you receive from web-based advertising* 0-50 50-75 75-125 125-200 200 or More Don't know 9. Which best describes your biggest current business challenge* Competitors are impeding desired growth of our business Things are crazy, sales are through the roof and we can't keep up with demand We're spending money on marketing but not seeing great results We have reached a plateau and want to get to the next level Operational issues are consuming too much time and energy Cash flow is not where it needs to be CAPTCHACommentsThis field is for validation purposes and should be left unchanged.