The conversation about advertising is so revolved around new, digital ways of promoting a business or brand that it’s understandable to assume it’s the only means that makes sense in this century.
Traditional forms of advertising like print, radio or TV ads which once used to be the norm are now sometimes viewed as obsolete. After all, as an advertiser, you have to follow the audience. And, since everywhere you look people have their eyes glued to their smartphones, it only makes sense to go with a powerful digital advertising campaign.
Except, you might miss out. Traditional advertising is still very relevant. Here are a few reasons why.
Traditional Doesn’t Automatically Mean Not Digital
Most print publications, TV channels, radio shows, and other forms of traditional media also have an online presence. If you partner up with one to promote your brand through traditional means, then that advertisement can also make its way online through their website, email marketing or social media accounts.
You can also transition some forms of traditional advertising to online mediums. For example, TV advertisements can be converted to run on various streaming platforms. These can be used in conjunction with traditional media channels to strengthen a campaign and reach a wider audience.
Everyone’s Online
In 2019, you can’t find an auto shop without a Facebook page. Though we’re used to seeing the internet as a vast, limitless space, it can be overcrowded by ads. As a result, platforms like Facebook are trying to actively limit the number of ads a user is exposed to.
When everyone is fighting for the most shares or likes, it makes a lot of sense to diversify your advertising strategies. The wider the net you cast, the better the chances of actually catching something.
It’s Not Perfect
Traditional media is far from a perfect form of advertising, so don’t take the arguments here as a reason to start paying for printed ads and nothing else. The smarter strategy is to find the right balance between traditional and digital advertising means based on your target audience and business strategy.
Once you identify these key issues, it can become clearer what you need to do, which forms of advertising will best help you reach your ideal demographic, and, ultimately, your business goals. Here at ARG we have a team of experts who can help guide you in these decisions and in choosing the best marketing plan for your business.